More useful Internet and website tips to get your senior service noticed!
1. Focus on your specialty - How often do you go to a website and can’t seem to figure out what they are promoting or what they are asking the visitor to do? Try to focus your website to promoting one product or service, or asking the visitor to take an action. If you offer a variety of senior or aging products and services, you should have different websites for each offer or deliverable. Because family caregivers, seniors, and visitors search the internet using keywords and they are looking for one and only one thing. They will buy from the website that is delivering that one product or service because it appears to them that it is your specialty.
2. Get them to click by using a headline - Get visitors to pay attention your copy. Make headlines fascinating, your readers won’t mind reading a lot of small print to get details.
3. Make sure you put keywords in your content - Make sure your content has the keywords you’ve selected to include in your Meta Tags and with the keywords people are typing into search engines. What makes a search engine valuable is that it does a good job of taking searchers to websites that are exactly in line with their keyword searches. You want your site high on the list of organic search results listed for the keywords you’re using to bring people to your site.
More later on marketing! Carol @ WorkingCaregiver.com
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